Product Managers are generalists, so was picasso.

After reading the second edition, the third edition was released in 2025. I’m excited to read insights by by Shermin Voshmgir .

We think we are rational, but in reality, our decisions are “reasonable”

We all need someone to say “Yes”. A must-read book for any product manager and anyone who wants to get someone to say yes. That’s everybody!

Entertaining storytelling, psychological insight, and practical case studies for why people do things and how brands have and can change behaviour.

Whether you want to open a coffee shop, understand why your star start-up needs a team, this is the book you need.